Sometimes they get it so very right.

July 21, 2016

This praise is about a year past due. AT&T and their ad agency, BBDO New York, teamed up for a stark reality check on the dangers of distracted driving. With over 7.5 million views on AT&T’s official You Tube channel alone, hopefully the message continues to spread. One of several versions, “Close to Home” is a haunting reminder that we need to pay attention.

Warning: Once you watch this video it will be with you forever. Watching again, knowing the outcome, may be impossible.

Tags: at&t, bbdo, close to home, distracted driving, it can wait, texting