August 6, 2013
This commercial is a shameful use of the medium. JCPenney should realize that children, and their insecurities about not fitting in, should not be used as a way to sell them on what they have to be wearing to school.
As is to be expected, JCPenney has removed all traces of the commercial from their YouTube page.
The rest of the campaign seems rather tame in comparison to this. But still preys on the youthful desire to be accepted, as if JCPenney clothes will make that difference.
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