April 20, 2016
Apologies to The Animals for leveraging their rock classic for the headline here.
In a more health conscious world, it makes sense that soda makers do what they can to get noticed. It happens all the time. Pepsi is notorious for changing up their cans with almost every printing. Coke has been a little more subtle about things… until now.
A massive repackaging of the industry leaders line is underway. Gone will be the familiar silver can/label for Diet Coke. For that matter, the name ‘Diet Coke’ seems to be gone as well. The new line-up features a large red dot backing up the familiar script logo. Look closer and you’ll see a few more alterations.
Will a change in packaging change the fortunes of the company? Maybe. Short term boosts usually accompany such a tactic. But for the long term, you’ll be able to count on those same customers that have kept you going for years. New converts may take a bit more convincing.
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