November 14, 2013
Lululemon Athletica creates what they call yoga-inspired athletic apparel. The company has come under fire recently due to comments made by their founder, Chip Wilson. Wilson implied that the reason the company’s pricy yoga pants seemed too sheer is because some women’s bodies “don’t work” for their pants. At one point clarifying that their clothes are not for “larger ladies”.
Wilson further angered people when he issued a tearful video apology, not to the women he may have offended but to the employees of his corporation that have been troubled by what he said.
I get what he was trying to say with the original comments. I do. We’ve all seen that woman in the store wearing something that isn’t quite her size. But, much like Mike Jeffries of Abercrombie & Fitch found out, not all press is good press. Yes, there is a problem with obesity in this country. Yes, many people are overweight. But if you want them to continue to buy your overpriced clothing, SHUT UP ABOUT IT. Make a sizable donation to the American Diabetes Association. Support local marathons and athletic events. Make a difference, don’t add to the noise.
Oh and a note to people like Wilson and Jeffries. You guys are making a good living by selling “premium” brands to the masses. Many of whom can’t really afford such extravagance. Best thing to do is leave statements on company policy to the people that you pay to make such statements.
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